We build the partplayers actually use
BUXHOLM sits above the gaming platform. We own the player-facing experience: UI, UX, content, navigation, engagement and the path to personalisation.
- Player-facing layer
- Infinite possibilities
- One component codebase
Live product
Much more than
a lobby skin
One component set renders all 7 live surfaces — and 4 of them exist purely to bring players back tomorrow.
- 4 retention mechanics
- One shared XP model
- Live behind operator credentials
Retention loop — reasons to come backPlatform breadth — reasons to switch
UX is the route to the first bet
and the next session
Every important screen answers the same three questions: what can I do, why should I do it, and what happens next.
- 5 real screens
- Desktop and mobile
- One journey, not one page
Live demoReal screens from the running product — the same journey on both devices.
Same brief. Same launch. Different route.
Speed comes from removing steps, not from rushing them.
- Design is the build
- No handoff
- Telemetry feeds the next
Why it is shorterFour of the industry's stages produce nothing a player ever sees.
ConfiguredOne codebase. Many brands.
No frontend fork every time
Change the brand without rebuilding the product. Every layer below is configuration, and a shared improvement is fixed once for all of them.
- Visual
- Structure
- Features
- Content
- Locale
- Integration
- Jurisdiction
Romanum Ruby Gecko Turbo Nova Vanta Dune
One hand- the same component system configured, not copied.
Fast because of the architecture.
Not because we say so
Speed is an architecture decision, not a list of micro-optimisations bolted on at the end.
- Real-user field data
- Desktop, live demo
- Next.js 16 + React 19
Speed InsightsReal-user field data from the live Buxholm demo app — measured traffic, not a design mock-up.
- 01Next.js 16 + React 19 + server rendering. Content arrives ready instead of building the page in the browser.
- 02Homepage data is fetched in parallel, avoiding a browser waterfall.
- 03Public content is revalidated and cached; player-specific reads stay uncached and private.
- 04The sportsbook can load after the shell, so the rest of the experience does not wait for the heaviest integration.
- 05The BFF trims upstream responses to the exact browser-safe shape the UI needs.
Same brand. Different player.
Different experience
The surfaces already exist. The roadmap is to use their state more intelligently, not to rebuild the frontend again.
- Foundation exists
- Deeper decisioning next
- No frontend rebuild
Inputs
- Account state
- Recent activity
- Favourites
- Campaign / reward state
- Product interest
- Market, language, jurisdiction
Experience output
- Content ordering
- Homepage modules
- Campaign priority
- Next action
- Reward / journey surfaces
- Different emphasis without a different codebase
Already builtPlayer, game, retention, bonus, wallet and campaign surfaces all exist — the mission and reward state these personas key off is the engagement layer on the next slide.
- Registration / welcome
- First deposit path
- Popular or safe-default content
- Onboarding journey
- First reward / next action
- Continue playing
- Favourites and recent games
- Unfinished mission
- Available / expiring reward
- Relevant collections
- Relevant competitions
- Featured live events
- Bet-linked mission progress
- Predictions / leaderboard
- Relevant campaign
The retention layer the public demo
never shows you
VIP, wheels, tournaments, loyalty, bonuses and bet history all ship today — behind a login a public walkthrough never reaches.
- Built · behind credentials
- Public surfacing next
- Server-authoritative
One spineSix mechanics on one progression track. Outcomes are server-authoritative — a wheel animation reveals the result, it never decides it.
The operator should not need a developer ticket
for every change
Fast changes for operators; protected rules for value-bearing logic.
- Preview
- Validate
- Approve
- Schedule
- Publish
- Rollback
Live config + CMS todayExperience Studio is the productisation of it — built on the configuration system that already runs, not a greenfield page-builder.
Keep the platform. Upgrade the experience
BUXHOLM is a product an operator can implement, run and keep improving — without replacing the systems that already work.
- Adapter, not replacement
- Regulated truth stays put
- One integration, many brands
Why usWe do this. We're good at this. And we keep making it better.
We do not promise a magic percentage
We remove friction from the funnel
We study the interaction patterns used by successful modern gaming brands, then make those patterns reusable, measurable and configurable instead of hard-coded into one brand.
- Patterns, not promises
- Measurable at every step
- Configurable per brand
The point is not “make it prettier.” It is to make each step easier to understand, easier to complete and easier to continue.
What we measureRegistration completion · first-deposit conversion · time to first game or event · first meaningful action · reward use · repeat session · D1/D7 return.
This is how we adapt BUXHOLM
to another platform or operator
We integrate with what an operator already runs, then configure the brand on top of it.
- 6 steps
- Adapter, not a rewrite
- Your PAM stays yours
Live BUXHOLM surfaceAffiliate ↗Referrals, commissions, payouts and programme content already exist behind operator credentials.
Live BUXHOLM surfaceVIP ↗Existing VIP / progression surface demonstrates that the product is already broader than a lobby skin.
Related delivery case studyEveryrealm / CS2 ↗End-to-end product design and frontend engineering on Next.js, React and TypeScript; shared multi-brand architecture.Before you clickAffiliate and VIP need operator credentials. The Everyrealm link is a related delivery case study, not a BUXHOLM operator result.
We do not finish the frontend and disappear
We keep improving it
BUXHOLM is not a one-off skin. It is the player-experience layer we keep improving without rebuilding the operator's core platform.
- Configuration first
- Release when necessary
- No pointless forks
What keeps improvingThe same loop runs on all four, for every brand configured on the platform.
We build
customised worlds
Every surface behind this type is a brand with its own art direction, structure and content - built as a world, not just skinned onto a template.
- Art direction per brand
- Structure
- One codebase underneath